You’ve been receiving feedback your whole life, right? As a kid growing up in your parents’ house…→ “your room’s a mess,” “don’t climb on that!” As a student going through years of schooling…→ “raise your hand,” “pay attention.” At your first, second, third job…→ “do it this way,” “be more concise,” “be more assertive,” “I’m…

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Have you ever struggled to phrase things in a way that really inspires people? Be it your colleagues, potential customers, or an audience eager to learn from you? While there’s no one-size-fits-all method for putting together an inspirational message, there is some compelling science behind the kind of language that motivates people to act. In…

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